LatentView Analytics Ltd, a Chennai-based analytics company, is the latest to join the bandwagon of helping global clients set up GCCs in India. Last month it signed three deals on this. Talks are on with three others, said Rajan Sethuraman, CEO, LatentView Analytics. Pure play IT companies like Cognizant and Wipro are also helping clients set up GCCs in India.
The company recently launched a dedicated GCC practice in India, aimed at helping companies navigate complex challenges and fast-track Artificial Intelligence maturity through tailored, scalable solutions. With India now housing 17 per cent of the world’s GCCs and 23 per cent of Global 2000 companies operating their centres here, LatentView’s newly-launched GCC in India is strategically aligned with the country’s growing role as a global digital hub, he told businessline.
“We have at the forefront of driving AI and GenAI adoption across GCCs, empowering them to deliver innovation and business impact at scale. We are expecting that the GCC will start paying bigger dividends through this year and through the three-year period. The company is helping companies that don’t have a presence in India by creating the capability,” he said.
LatentView Analytics helps GCCs scale their analytics and digital transformation goals through its Global Innovation Hub (GIH) model. Designed as a flexible, innovation-first alternative to traditional GCCs, the hub enables companies to launch dedicated analytics hubs much faster than the typical 18-to-24-month setup for full-fledged centres, he said.
Tech capabilities
LatentView has technical and domain expertise in areas like data engineering, data science, visualisation, customer analytics, financial analytics, supply chain, and fraud analytics. These capabilities are supported by consulting and advisory offerings, including GenAI readiness, analytics roadmap design, and digital transformation planning, he said.
Sethuraman said GCC practice will be one of the key focus areas for the company, which aspires to double revenue to around $200 million in the next three years. “Even at this time of the current year, while there is confidence in getting to about 18-19 per cent growth, we will need to be at a 25 per cent-plus trajectory right for the doubling to happen,” he said. “To get to 25 per cent growth, we also need the economic scenario to work in that favour,” he added.
Started in 2006, it took the company this long to reach $100 million. On harbouring the optimism to double it in three years, Sethuraman said lot of the initiatives that the company executed in the earlier years were smaller initiatives. These days, the initiatives tend to be larger in scope and size cutting across different areas. This is also a reason why the company feels that the growth could be higher right from here on, he said.
On issues related to US visas, Sethuraman said the company already has around 200 people in the US who are the front-end doing problem solving. The company will continue to make use of the H1B and L1 visa programmes. “We have stepped up significantly also on two fronts - hiring locally for lateral talent and hiring more from campuses in the US,” he said.