Aiming at a higher market share, leading personal computer maker Lenovo on Friday announced the launch of its new Yoga Tablet priced between Rs 22,999 to Rs 28,999.
Yoga Tablet has been ergonomically designed to aid a longer and comfortable Tablet viewing experience. It is priced at Rs 22,999 and Rs 28,999, for the 20.3 cm and 25.4 cm models, respectively, the company officials said.
“.....according to IDC report— in the tablet space we assumed 3 per cent market share in the last quarter and we have moved to 14.3 per cent, a very strong number two position just in a span of 2—3 months,” Lenovo India Director (Consumer Business) Shailendra Katyal told reporters on the sidelines of launch event.
Katyal said “This is happening because we are investing into business— in terms of promotion and building our retail presence also in terms of product portfolio; ....This quarter absolutely with this new launch— the differentiated products that we are bringing in, our product portfolio will go up to six products.” “Increasing market share with launch of new products is our ambition, lot depends on how the market takes the new products....let’s see how market responds to it....,” he added.
“Two years back we were about 8—10 per cent market share in the consumer PC market share, we moved to 13 per cent market share during the whole of last year. This year in quarter 2— I’m happy to share that we were given number two position and our market share has gone up to 17 per cent according to IDC report.”
“So clearly we are building a very strong momentum with core business which is PC business in the consumer space.”
He said the company was conscious that consumerisation will lead to the growth in the country and hence started investing in the exclusive stores. “It is a differentiated strategy, something that was not done in the PC space.”
“In the last year we had 1,000 odd stores, we have currently around 1,450. By the end of this year we will have 1,800 exclusive stores.”