Meta (formally Facebook business) said on Monday it has appointed Arun Srinivas as the Managing Director and head of the company in India effective July 1, following the recent announcement of Sandhya Devanathan taking on an expanded role of leading both India and South-East Asia.
As part of his new and expanded role, Srinivas will focus on bringing the organisation’s business, innovation and revenue priorities together to serve partners and clients, while continuing to support the long-term growth of Meta’s business and commitment to India, said the company, adding that he will continue to report to Devanathan
“He will spearhead the India charter and strengthen the strategic relationships with the country’s leading brands, advertisers, developers and partners to drive growth for India as a market,” it said.
A post-graduate from IIM-Kolkata, Srinivas has nearly three decades of experience in sales and marketing leadership roles at companies such as Hindustan Unilever, Reebok, Ola and investment firm, WestBridge Capital.
He currently serves as the Director and Head of Ads Business in India. Since joining the company in 2020, he has played an important role in leading Meta’s work with the country’s advertisers and agency partners, focussing on strategic revenue priorities such as AI, Reels, and Messaging.
“Meta in India is leading the way in AI adoption, WhatsApp, and Reels, and Arun’s impressive track record of building high-performing teams, driving product innovation, and fostering strong partnerships makes him the ideal leader to drive Meta’s continued investment in the country,” said Devanathan.