Philips, which recently re-launched its mobile phones in India, is using its core strength of being a utility company to sell mobile phones – a phone designed for senior citizens is one such example.
Similarly, its flagship phone W6610 comes with a 5300 mAH battery that provides users with 66 hours of standby time.
“We are always known as a utility company and using the same concept in selling mobile phones,” SS Bassi, Country Manager (SAARC), Sangfei, which manufacturers and distributes Philips mobiles phones, told
Philips may be late in the mobile phone market but it has the right products for the Indian market.
Three years ago, the company entered the market but did not have the right product mix of features and smart phones. However, this time it has done a thorough study of the market,said Bassi. For instance, the senior citizen mobile phone Xenium X2566 at ₹3,800 has large font size keypad for easy reading, has dual-SIM facility and comes a torch-cum-SOS button and long lasting battery life.
“The market is flooded with mobile phones targeted mostly at the youth while senior citizens have been left out and they find it very difficult to type in small key pads or use the touch screen,” he said. The phone comes with a ‘magnifier’ to allow users to magnify letters on phone screen.
With the entry of several other Chinese smart phone players such as Xiaomi, Gionee and Lenovo, Bassi said Philips’ strength is its after-sales service and customised phones for the Indian market.
Bassi said next month the company will launch its Octo-core processor phone i908.