Reliance Communications (RCom), has partnered with TELiBrahma, exclusively to deliver video updates and replays from the ICC World Cup cricket matches.
Stated to be the first of its kind service in the country, the partnership would deploy BluFi in stadiums and enable consumers to receive video highlights on mobiles. With the World Cup being played in different countries, this becomes the world's first and biggest in-stadia deployment.
The tie-up will also enable consumers in BluFi locations across the country and those using intARact augmented reality browser to view highlights and action replays of cricket matches for free, according to Mr Mahesh Prasad, President Wireless Business, RCom.
Mr P.R. Satheesh, President, TELiBrahma, said that it would help consumers to catch the missing action and advertisers to achieve better RoI from their investment in cricket.