Reliance Jio Infocomm is readying for a soft launch: Credit Suisse

Our Bureau Updated - January 20, 2018 at 06:18 AM.

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Reliance Jio Infocomm Ltd (RJio) is preparing to sell SIM cards ahead of a possible soft launch of 4G services soon, according to a study by Credit Suisse. On Monday, BusinessLine reported that RJio was inching closer to a formal launch with it readying to provide 4G SIMs. READ THE STORY

“Our visits to Reliance Digital stores in Mumbai revealed that the stores are preparing for a possible soft launch of Jio's 4G connections soon. Many of the store staff have undergone training sessions in recent days in enrolling customers, managing documentation, explaining product features among others,” Credit Suisse said in a quick take.

The training was been given as these are sales folks who normally sell smartphones, refrigerators, and TVs and are not used to selling SIM cards and data plans, it added.

The stores have been equipped with infrastructure that allows for quick enrolment: basically the devices scan the presented ID documents unlike physical transportation of documents as in other operators, the research firm said.

The staff also mentioned to the research firm they have received Jio SIM card stocks, but they have not been informed when the sales is to start.

For the soft launch, customers should be able to pick up a Jio SIM card for Rs 200, which should come with free data and voice valid for three months (as a benchmark the free usage offered to employees in the December launch was 75GB data and 4,500 minute calls).

The tariffs post the three-month period are unknown, it added.

Published on March 31, 2016 04:20