Instagram said it would give a small number of creators in India the option to share their short video clips on Facebook Inc.’s main social network.
Facebook, which owns the photo-sharing app, will promote some users’ Instagram Reels, short video clips with augmented-reality effects, in the news feed of the main blue app. Separately, Facebook is also renaming its own short-form video product, “Reels on Facebook.”
This is the latest example of Facebook copying the ideas of smaller rivals like TikTok and Snap Inc. and using the reach of its social network to promote these new services.
The world’s largest social media company is also integrating products from Instagram as the Federal Trade Commission, and other regulators pursue antitrust complaints that seek to unwind Facebook’s acquisitions of Instagram and the WhatsApp messaging service.