UST partners with Experian to deliver AI-enabled product innovation

BL Thiruvananthapuram Bureau Updated - January 30, 2025 at 03:59 PM.

UST to serve as exclusive reseller of Experian’s Aperture Data Studio, tap into latter’s data quality solutions

Praveen Prabhakaran, Chief Delivery Officer and Managing Director for UK & Europe, UST

Digital transformation solutions company UST, and Experian, a global data and technology company, have announced a partnership that will provide financial organisations with an opportunity to quickly innovate and improve products using advanced AI technologies.

The partnership will combine UST’s technology with Experian’s products, initially focusing on Experian’s Aperture Studio, a spokesperson for UST said here.

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No big rebuilding needed

The UST GenAI Sandbox is a secure, compliant, and innovative platform designed to help businesses experiment with and safely test AI technologies. It not only enables AI-driven advancements to be incorporated into products without extensive rebuilding, but it also seamlessly integrates into existing cloud infrastructure of businesses.

Experian Aperture Data Studio combines self-service data quality with globally curated datasets in an intelligent data quality and enrichment platform. It will now be integrated into UST’s technology to enhance data quality capabilities, the spokesman said. This integration will enable better-informed decision-making and improved overall business performance.

UST, exclusive reseller

UST will serve as the exclusive reseller of Experian’s Aperture Data Studio. This will enable UST to combine its domain expertise and client relationships with Experian’s data quality solutions. UST will also utilise its GenAI Sandbox to support Experian in adding additional features to its products and platforms.

For more than eight years, UST and Experian have fostered a partnership built on trust, flexibility, and teamwork, the spokesman pointed out. Across the globe, more than 600 UST employees support Experian, operating in all six of its regions: the US, the UK, Asia-Pacific and Europe, the Middle East, and Africa. Andrew Abraham, Global Managing Director, Data Quality at Experian, said the partnership is focused on speed, flexibility, and customer-centric innovation.

Space for businesses 

“As a global data and tech company, we constantly seek ways to drive innovation and provide customers with the ability to reduce time to market so they can adapt swiftly to changing market demands. Our partnership does this by giving space for businesses to rapidly develop and integrate new AI-driven solutions, and now, with further data quality assurance,” Abraham said. 

Praveen Prabhakaran, Chief Delivery Officer and Managing Director for the UK & Europe, UST, said the partnership marks a significant milestone in UST’s journey to drive innovation in the financial sector. “We seek to create an environment that fosters experimentation, ensuring faster product development and greater value to clients,” he explained. 

Published on January 30, 2025 10:08

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