IT major Wipro on Wednesday announced that it would pick up minority stake in Harte Hanks, an omni-channel marketing services leader, with an investment of $9.9 million.
Wipro LLC (a wholly-owned subsidiary of Wipro Limited) will invest $9.9 million in Harte Hanks and both companies will expand their existing partnership to offer end-to-end marketing technology services to customers, the company said in a release.
Harte Hanks is a US-based global marketing services company specializing in omni-channel marketing solutions including consulting, strategic assessment, data, analytics, digital, among others.
As part of their existing partnership, Wipro and Harte Hanks are jointly marketing Opera Solutions’ Signal Hub platform, an advanced big data analytics and machine learning platform that enables clients to deliver a contextually relevant and personalized customer experience, the release said.
Wipro’s strong understanding of industry verticals, cognitive & analytical capabilities and process automation combined with Harte Hanks’ established agency expertise,strong MarTech capabilities,Customer Insights and Customer Experience offerings, will offer unparalleled value to clients, it added.
“This investment strengthens our existing partnership with Harte Hanks and enables us to address a key industry challenge by offering ‘Marketing as a Service,” Wipro Limited President,Consumer Business Unit Srini Pallia said.