ZEE Entertainment Enterprises and Reliance Jio have resolved differences over content sharing. This will make available ZEE’s entire content library on Jio’s platforms with immediate effect.
ZEE and Jio will jointly market the content by leveraging their independent consumer-facing touch points.
“This decision enhances the experience for over 227 million subscribers of Jio, giving them an access to ZEE’s content, which comprises 37 LIVE TV channels,” Zee said in a release.
In August, ZEE had removed all its content from Jio TV following differences over content pricing. Soon after, it announced a tie-up with Jio’s rival Airtel.
As part of the new alliance, ZEE5 App, the home of Zee’s digital content library, will also be available for download. “The alliance aims to leverage ZEE’s rich and hugely popular content portfolio and nationwide reach of Reliance Jio to serve customers with exciting and innovative content solutions,” it added.
Primary objective
Amit Goenka, CEO, ZEE International and Z5 Global, said: “As content creators our primary objective is to create rich and engaging content for our viewers. The expansive reach of Jio enables us to entertain a larger base of consumers with an appetite to consume content-on-the-go.”
Akash Ambani, Director, Jio, said: “We are delighted that our customers will now have access to the engaging and diverse content from Zee group.”