ZEE Entertainment Enterprises (Z) announced a strategic partnership with the new-age content & tech start-up Bullet that has developed India’s first micro-drama application, with future plans to invest or acquire stake in the start-up.
Bullet’s app is focused on creator-driven content through short duration vertical format episodes targeted towards the younger audiences. It will be launched within the ZEE5 ecosystem across languages.
“The application will cater to the evolving consumption habits of young audiences with mobile-first stories that offer users a quick and immersive content experience. The application will also introduce AI-driven pricing and performance prediction models for content acquisition and distribution, gamification layers to increase user retention and loyalty through reward mechanisms and creator-generated content pipelines to pave the way for independent creators and studios to monetise and grow,” said the company as per a press release.
Azim Lalani, Co-Founder and Chief Business Officer, Bullet shared, “ There has been an influx of short-form content consumption over the last few years, and with the launch of Bullet, we aim to combine the novelty of the format with fast-paced captivating stories for users. With snacky content increasingly capturing the audiences’ short attention span and keeping them engaged, the next wave of content consumption will encompass creators that nurture the ability to deliver intrigue and emotions in bite-sized formats.”