Global mobile data company Zeotap has joined hands with Lifesight, a location intelligence platform and data firm, in a data-sharing partnership.
Under this agreement, Lifesight’s client portfolio would complement the existing data offering from Zeotap, tapping close to 400 million profiles in the Indian market.
A release issued jointly by Zeotap and Lifesight said that retail, automotive, QSR, FMCG, CPG, travel, hospitality and fintech — which are some of the top-serving verticals for Lifesight — would be the ones that would benefit the most from this partnership. Neeraj Singhal, Country Manager (India), Zeotap, said the partnership would benefit the largest brand spenders in the country.
Tobin Thomas, Chief Executive, Lifesight, said the company collects most of its data via a software development kit (SDK) from smart-phone users in APAC, besides partnering with several leading third-party SDK aggregators. The main dataset is sourced via SDK that is embedded in location-aware smartphone apps using the device’s GPS and WiFi sensors.
The data collection methodology is privacy-compliant, he added.