Mistaken Facebook identity sees Meta Materials shares soar 32%

Bloomberg Updated - October 29, 2021 at 10:32 AM.

With the rally, the company is worth just about $1.3 billion

Facebook CEO Mark Zuckerberg speaks during a live-streamed virtual and augmented reality conference to announce the rebrand of Facebook as Meta, in this screen grab taken from a video released October 28

A day-trader favourite in the US soared in after-hours trading, as investors mistook it for Facebook Inc following the Internet giant’s rebrand.

After the close of regular trading on Thursday, shares of Canada’s Meta Materials Inc – which trades under ticker symbol MMAT – surged as much as 26 per cent, following a 4.8 per cent gain during market hours. With the rally, the company is worth just about $1.3 billion, a fraction of a percent of the value of the company formerly known as Facebook.

Also read: Facebook Inc rebrands as Meta to stress ‘metaverse’ plan

Facebook re-christened itself as Meta Platforms Inc on Thursday, as it decouples its corporate identity from the eponymous social network and highlights a shift to an emerging computing platform focused on virtual reality.

Published on October 29, 2021 05:01