Thomas Cook (India) Limited has opened its first outlet in Siliguri, expanding its presence in West Bengal to 10 locations, the company announced today.
The shares of Thomas Cook (India) Limited were trading at ₹139.65 down by ₹3.13 or 2.19 per cent on the NSE today at 2.55 pm.
The strategic move aims to capitalize on the growing travel demand from North Bengal and Sikkim regions. The new outlet will offer comprehensive travel services including international and domestic holiday packages, cruises, and travel insurance to diverse customer segments ranging from families to business professionals.
According to Rajeev Kale, President & Country Head – Holidays, MICE, Visa at Thomas Cook India, the company has witnessed significant demand from West Bengal, prompting this expansion. The outlet will feature exclusive Bengali group tours accompanied by Bengali-speaking tour managers and offer local cuisine options during tours.
Travel trends from the region show increasing preference for international destinations like Japan, South Korea, and European countries, while domestic favorites include Himachal Pradesh, Uttarakhand, and the Northeast. Holiday durations have increased from 3 to 5-8 days for short trips and from 5 to 10-15 days for longer journeys.
Thomas Cook India is part of Fairfax Financial Holdings Limited, which holds a 63.83 per cent stake in the company. The travel company has been operating since 1881 and offers a range of services across 28 countries through its various brands, including SOTC Travel Limited and Sterling Holiday Resorts Limited.