Allahabad Bank has tied up with Aditya Birla Money to provide its customers the convenience of investing in financial products online.
Aditya Birla Money is the broking, wealth management and retail distribution arm of Aditya Birla Financial Services Group.
With online trading gaining momentum, the tie-up will enable Aditya Birla to tap the 27 million customer base of Allahabad Bank and provide them with online trading facilities, said a press statement issued by the bank.
The bank's accountholders will be able to benefit from the company's single window interface to invest in equities, derivatives, commodities and IPOs.