In an innovative marketing initiative, Bank of Baroda has acquired the semi-naming rights of Sikanderpur Metro Station in Gurugram. The station will be renamed “Bank of Baroda Sikanderpur Metro Station”.
This is the first time that a public sector bank has bagged the (semi) naming right of a metro station.
Sikanderpur, which is an interchanging metro station, is the first and only one that directly connects to Gurgaon Rapid Metro.
“Acquiring the semi-naming rights is a recent concept in India for branding purpose. We are happy to announce that Bank of Baroda, maintaining its tradition of being a pioneer in various initiatives, will again be the first public sector bank to foray into such a unique branding venture. Bank of Baroda Sikanderpur will be one of the biggest brand-building platforms for the bank,” BB Joshi, Executive Director, BoB, said in a statement here.
Enhanced visibility About 85,000 people commute by this station every day, aggregating to a whopping three crore people per annum.
The initiative is expected to enhance the visibility of BoB and reposition it in a different innovative branding league.