Tata AIA Life Insurance today announced the launch of ‘Revive’, a special drive to reinstate lapsed insurance policies.
As part of the endeavour, the customers of Tata AIA Life (subject to terms and conditions of the offer period) shall not be charged any interest to renew their life insurance policies, said the company in a release.
This initiative, valid till March 31, 2015 is extended to select customers whose premium due date is between April 2012 to January 2015 (subject to terms and conditions). The customers do not require to submit any health declaration certificate for reinstatement.
Amitabh Verma, Chief Operating Officer, Tata AIA Life said, “As we find from our records, many customers miss paying their renewal premium after buying the policies. Therefore, they not only let go of the value of the benefit of this effective financial instrument but also their life insurance protection cover. Revive will provide an opportunity to our customers to renew their life insurance policy with the additional benefit of 100 per cent interest and health certificate waiver during this period.”
The customers are invited to visit their nearest Tata AIA Life branch on a pre-defined date every month by way of SMS and emails, said the company. The focus of this engagement activity is to update the customers about various services that help them in managing their policies effectively along with new services launched.