In this episode of the State of the Economy podcast, businessline’s Abhishek Law talks to Adarsh Narahari, Founder & Managing Director, Primus Senior Living, about India’s evolving real estate landscape with a focus on senior living.
Narahari explains how senior living is often misunderstood, thanks to outdated stereotypes. Far from being just real estate, Primus focuses on improving “health span” over “life span,” drawing inspiration from global longevity models like Blue Zones.
Narahari shares market insights, citing research from CII, PwC, and JLL that estimates a growing demand — from 4 lakh to potentially 40 lakh homes over the next decade.
The conversation explores who is buying these homes (mostly the seniors themselves), how it differs from traditional housing, pricing dynamics, and the additional services offered — from on-site healthcare and nutrition to curated social experiences.
The sector still grapples with deep-rooted stereotypes—often shaped by Bollywood portrayals and societal misconceptions. Narahari addresses these concerns head-on, explaining how first-hand exposure to senior living communities breaks those biases. Rather than being isolated, these communities empower elders by enhancing their health span, social engagement, and mental stimulation.
Narahari concludes by noting the growing interest from real estate and institutional investors, confirming that senior living is a rising sector with substantial demand and immense potential — provided the operational needs of elder care are truly understood.
(Host: Abhishek Law, Producer: Amitha Rajkumar)
About the State of the Economy podcast
India’s economy has been hailed as a bright spot amid the general gloom that seems to have enveloped the rest of the world. But several sectors continue to stutter even as others seem set to fire on all cylinders.