Quick service American restaurant chain Berger King has entered Hyderabad with its maiden outlet in the Sujana Forum Mall close to the IT hub of Hitec City.
Marking its 32nd outlet in the country, set up in a short span since November 1, 2014, when the chain’s first outlet was set up in Select City Mall at Saket in New Delhi, the restaurant chain is scouting for opportunities to further expand in Hyderabad and is expected to make its entry in Chennai shortly.
Rajeev Varman, Chief Executive Officer of Burger King India, said, “Within a short span, we have managed to set up a chain of 32 outlets across the country covering Delhi National Capital Region, Mumbai, Navi Mumbai, Pune, Bengaluru, Chandigarh, Ludhiana and Jalandhar. The brand now plans to expand its footprint across the southern region of India.”
Typically, one store requires an investment of about Rs 1.75 crore to Rs 2.5 crore. All the company retail outlets in the country are currently owned and managed by the company.
“The menu for India was tasted through consumer research with 3,000 consumers prior to the launch. The diverse menu was accordingly created to ensure quality offerings across price points. Special emphasis was given to setting up an exclusive vegetarian menu in India,” he explained.
Apart from the flagship offering of Whopper, which is available for Indian consumers in vegetarian, chicken and mutton, the brand has on offer a very unique and tasty Chicken tandoor grill burger and Chicken kheema burger, which have become favourites across markets.
“We continue to innovate in what we offer. We are also looking at coming out with rice specialities,” he explained.
Founded in 1954, the Miami, Florida, United States-Headquartered, fast food chain is one of the largest chains in the world with a network of over 13,000 restaurants across the world. More than 11 million guests visit Burger King every day.
Burger King is in the process of identifiying at least three more sites in Hyderabad and expects to soon enter Chennai with its outlets.