Epigamia, the Greek yogurt maker, is looking to diversify its product range and add more flavours as it prepares to venture into tier-II towns.
Greek yogurt is prepared by extensively straining the regular yogurt to remove liquid whey and lactose, leaving behind a thicker-textured yogurt.
Expansion plan
According to Rohan Mirchandani, Epigamia CEO & co-founder, the company is looking to launch a yogurt smoothie and misti doi (fermented sweet curd or yogurt) this year.
It had recently launched a lactose-free curd or ‘artisanal curd’, that helps aid digestion and boosts immunity.
The company, which has a presence in five big cities, plans to venture into 8-10 more cities, including Pune, Ahmedabad, Surat, Chandigarh and Vadodara by the end of this fiscal year.
“We are planning a test-launch of our yogurt smoothie by the end of this week and we are looking at a pan-India launch in July. This will be our take on the dairy beverage segment. We are also working on launching misti doi,” Mirchandani told BusinessLine .
Epigamia, which retails through 8,000 touchpoints, has been selling close to three million cups of yogurt a month and has been growing at nearly 15 per cent on a month-on-month basis.
The company, which positions itself in the ₹200 crore fresh snacking market, has already launched several flavours, including strawberry, vanilla, alphonso mango, blueberry, honey apple and wild raspberry. It is also working on other flavours such as apricot, peach and a mixed flavour.
According to Mirchandani, all the ingredients for the products are sourced locally. For instance, the mangoes come from Ratnagiri, while the strawberries come from Panchgani. Epigamia, which currently has two contract manufacturing facilities in Jaipur and Nashik, is looking to set up its own manufacturing unit, preferably in South India.
Eye on South
“We have an R&D centre in Mumbai; we are looking at our manufacturing facility in South India. We will take a call on this next year,” he said.
The company is also exploring the possibility of exporting its products to the Middle East and South East Asian markets.