Kalyan Jewellers has roped in film actor Katrina Kaif as its global brand ambassador. She will endorse Kalyan’s jewellery collections and will also be part of its customer engagement programmes across its showrooms in India and West Asia.
In India, she will predominantly feature in the company’s communication campaigns, especially in the northern and western markets. Katrina joins the group of Kalyan brand ambassadors, including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier, according to a statement.
New avenues
“This new association will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India and globally,” said Ramesh Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers.