Manpasand, Parle distribution tie-up

After the completion of the first phase of their joint distribution effort, Manpasand Beverages and Parle Products will jointly distribute their respective brands in western markets, starting with Gujarat. As a part of this strategic tie-up, the beverage major has introduced a new brand for Mango Sip, “Mango Sip Gold,” which will be available along with the biscuit brand Parle G.