The US-based consumer intelligence platform Mobilewalla sees opportunities in India’s cultural and linguistic diversity to expand its business operations in the country.
Anindya Datta, Founder and Chief Executive Officer, said that given the large demographic and changing consumption pattern of Indians, the company’s entry is equally natural and challenging.
“Producing consumer data in India is hard given the linguistic and cultural heterogeneity of the country,” he said.
Mobilewalla will begin its operations in India from April 27.
How it works
Datta feels the company’s solution, that incorporates India’s diversity, is unique and is a good fit for the companies targeting the country. The company builds intelligent consumer database based on information collected from the mobile applications.
The information is used by the consumer facing companies for targeted advertisements and to understand consumer needs better.
Revenue models
The platform has two revenue models. Majority of the company’s revenue comes from the subscription model, where the companies subscribe to the platform to get specific information about target audience, like consumption pattern. “Currently it accounts for about 75 per cent,” said Datta. The rest is from advertisers who want data for targeted campaigns. The company works with some of the major telecom and retail giants across the world with over 50 per cent of its revenue coming from Asia. Now the company is looking to replicate the success in India, though there are challenges. Datta said that Indian businesses traditionally do not adopt technology faster and hence it is difficult to sign a deal. The company will run a trial for interested parties to establish credibility. “We are currently in talks with two online companies in the media and retail space for signing the subscription model,” he said.
The platform has a registered revenue of $2.15 million for the quarter ended March 2018 and expects to clock $2.5 million for the quarter ending June 2018.