Big Bazaar has announced its “3 Cheapest Days” shopping festival from Friday. The event will roll out in over 500 stores including Big Bazaar, Food Bazaar, fbb, KB’s Fairprice and Big Apple stores. For the first time, it will reach out to people at their doorstep through Big Bazaar Direct franchisees, according to Akshay Mehrotra, Chief Marketing Officer, Big Bazaar.
All stores will open at 9 a.m. on the three days. A big attraction this year will be the specially created ‘3 Cheapest Days truck’ that will take the festival to places where Big Bazaar is not present, Mehrotra said. Our Bureau