Swedish home furnishing major IKEA has installed its iconic navigation tower at the first IKEA India store site in Hyderabad.
The free-standing navigation tower, with IKEA’s distinctive blue and yellow wordmark, is a part of the store trade dress that makes it a highly visible, and visual expression of the IKEA concept.
According to the company, the navigation towers are a significant identity of the IKEA brand across many stores throughout the world. The first IKEA store in Hyderabad, opening this summer, will offer 8,000+ home products and employ 800+coworkers with a gender diversity of 50:50.