Sami Direct, one of India’s leading direct selling companies in the nutraceutical and cosmeceutical segment, has opened a new centre in Thrissur. Lakshmi Menon, first runner-up in the Miss Kerala Fitness & Fashion Contest, 2017, inaugurated the centre along with Muhammed Majeed, founder of Sami-Sabinsa on Friday. The Thrissur centre will help Sami Direct, a subsidiary of the multinational health science company Sami Labs, gain a firmer foothold in the State, a spokesman said. Sami Direct’s products are formulated in accordance with the global standards and certified with ‘Halal’ and ‘Kosher,’ he added.