Kolkata-based FMCG major, Emami Ltd’s cooling oil, “Navratna”, will be a sponsor of “Patna Pirates” – the Patna franchise of the “Pro-Kabaddi League”.
According to Harsha V Agarwal, Director, Bihar is a core market for Navratna and kabaddi being a popular game in the hinterland, an association with Patna Pirates is a good opportunity for the brand to “connect with its audience”.