Adidas today launched its new running shoe product ‘Ultra Boost’ in Hyderabad.
Tennis star Sania Mirza unveiled the product at the Adidas store here.
Damyant Singh, Brand Director, Adidas India, said, “The Ultra Boost is our response to a runners call for more energy. Running is deeply rooted to the core of our brand.”
It is priced at Rs 17, 999, the company said in a release.