Sree Kumaran Gold & Diamond, a leading jewellery chain in South India and a sister- concern of the Chennai Silks group, has launched its 29th showroom in the country, and the second in Hyderabad. Inaugurating the store at Mehdipatnam on Friday, PK Aroomugam, Chairman & Managing Director, Chennai Silks, said: “The benchmarks we set in the industry with superior product, customer service, innovative and competitive pricing, makes Sree Kumaran a customer delight.” The newly launched multi-branded jewellery has brought together popular brands such as Mangalya, Tanujaa, Pavanaa, Vedhas, Dhoolikas, Aurora and Chutti Lathikaa. Aroomugam announced special offers for customers on the occasion.