OTT streaming platform SonyLIV has recorded landmark numbers with the Tokyo 2020 Olympic Games and India’s tour of Sri Lanka post the recent success of the Euro 2020 , the platform has announced.
Since the beginning of sporting events like India’s tour of Sri Lanka in mid-July and the ongoing Olympics, SonyLIV registered a 3x increase in viewership. The platform had offered highlights, player compilations, and specials of India’s tour of Sri Lanka in four languages - English, Hindi, Tamil and Telugu.
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SonyLIV had roped in over 100 advertisers for India’s tour of Sri Lanka and the Tokyo
Also read: SonyLIV to have 20 live streams from Tokyo 2020 Olympic Games
The platform also cleared 99 per cent of its total advertising inventory, on the back of continued support from brands such as AMFI, Apple, Tata Motors, RBI, Hindustan Unilever Ltd, Amazon, Herbalife, Visa, Amul, TVS Eurogrip Tyres, NPCI, Accenture, Acer, Dafanews, CoinDCX, Abbott, Cars24, Medibuddy, Bridgestone, Raymond, Yamaha, Fastrack and GoDigit, it said.
SonyLIV is also the streaming partner for India’s tour of England, comprising five test matches that began on August 4.
Ranjana Mangla, Sr. VP & Head of Ad Revenue, Sony LIV said, “We are enthralled with the overwhelming response from advertisers that helped clear 99% of our total inventory for India’s tour of Sri Lanka and the Tokyo 2020 Olympic Games. While the majority of the Euro 2020 advertisers continued their association, we onboarded more than 100 advertisers. With sports consumption on the rise, we are confident of onboarding new brands for the India-England series,” added Mangla.