With International Women’s Day around the corner, fashion destination Myntra is driving inclusivity in the e-commerce space by launching a dedicated women seller programme called ‘MynShakti’. The programme empowers women entrepreneurs across India by providing the tools, resources and mentorship needed to scale up their businesses in the ever-evolving e-commerce space. Open to women-led businesses in fashion, beauty and home categories, the programme offers seamless onboarding service and dedicated account management, operational training and business optimisation, mentorship and marketing and growth support.
Women entrepreneurs can apply by accessing the link on Myntra’s LinkedIn post about the programme. In the programme’s debut edition, Myntra plans to onboard around 100 women sellers and provide them with personalised support. MynShakti builds on the success of ShE-commerce, Myntra’s flagship initiative launched in August 2024 to foster women’s participation in e-commerce, which now has a thriving community of over 6,000 members.
Keeping the gender equality discourse alive year-round
As we march into March, there is a sudden upsurge in the discourse around gender equality. The Centre of Excellence for Sustainable Development at the Great Lakes Institute of Management, Gurgaon, has mapped how the talk on gender equality is largely event-driven, peaking around specific occasions. Researchers at Great Lakes analysed business dailies using the SCORE (Sustainability Content Occurrence and Relevance Evaluation) index, developed in collaboration with IndiaDataHub. The findings indicate that gender equality ranks among the lowest in terms of ‘consistent’ media focus. The study found that discourse peaks around specific events such as Women’s Day, Raksha Bandhan, and the International Day for the Elimination of Violence Against Women. For instance, in 2024, key moments of heightened discussion occurred around Deloitte’s ‘Women @ Work’ report, the Raksha Bandhan festival, and high-profile gender-related crimes. Similarly, in 2023, spikes were observed following economist Claudia Goldin’s Nobel Prize win for her work on women’s workforce participation and Prime Minister Narendra Modi’s Independence Day speech on women-led development. The message is clear — the topic needs to be discussed all year long and not just on specific occasions.