Danone Foods & Beverages India has signed Bollywood actor Karisma Kapoor as its brand ambassador.
The company said in a statement that the TV commercials will feature Karisma Kapoor.
“Our new 360 degrees campaign will bring the new message across to our consumers and Karisma Kapoor, being a young mother and a successful working woman, embodies the essence of our brand ethos,” Danone Food & Beverages India General Manager Jochen Ebert said.
The company said that the new marketing campaign would involve initiatives like TV commercials, outdoors, cinemas and extensive initiatives like sampling across consumer touch points.
Danone sells various products in the country, including flavoured yoghurts and milk.