Publicis Groupe has acquired Expicient Inc., a global omni-channel services firm with expertise in inventory and order management systems (OMS). This capability helps clients manage inventory, pricing, and offers across channels.
Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand.
“Today’s consumer makes no distinction between devices and channels,” said Publicis.Sapient, CEO Alan Herrick “as a result our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enable the experience a 2015 consumer demands. Expicient joining Publicis.Sapient allows us to strengthen our client’s ability to integrate offer information, order information, inventory information and pricing information across channels, which is a change from a world where the on-line stores and physical stores operated separately.”