Leading concentrated drink mix maker Rasna on Friday said it has signed Bollywood star Akshay Kumar as the company’s brand ambassador.
Rasna has kicked off its 2015 campaign with a new TVC featuring Akshay Kumar, the company said in a statement here. The new TV commercial is already on air.
CNN-IBN and IBN 7 will telecast a full episode on the “Making of Rasna” with Akshay Kumar on March 28 and 29.
It will also feature Rasna’s various marketing and other strategies over the years, glimpses of Rasna’s advertisements, promos and brand journeys.