TVS Motor Company has roped in Indian cricket star Virat Kohli as brand ambassador for its sports range of motorcycles.
“TVS Motor Company has signed on one of India’s brightest and most promising cricketing talents, Virat Kohli, as brand ambassador for its all new TVS Sport motorcycle. Kohli will feature on all advertising and retail material related to TVS Sport,” the Chennai-based TVS Motor Company said in a statement.
“Virat is a perfect fit to the brand. Both are about youth, have bountiful energy, vigour, go-getter attitude and a high degree of flamboyancy. We are confident that this new association will work wonders for the brand,” the TVS Motor Company Marketing-President, Mr H.S. Goindi, said.
The motorcycle manufactured at the company’s Hosur plant boasts new features including dual tone colours. With a LED tail lamp cluster, the bike is equipped with an electric start and an all black handle bar. The bike is priced at Rs 38,600 (ex-showroom Delhi).
On his appointment as brand ambassador, Kohli said: “I am excited about this development and look forward to being part of the brand’s successful growth.’’