Adobe introduces AI agents to optimise marketing workflows

BL Mumbai Bureau Updated - June 09, 2025 at 11:50 AM.

The two new AI agents will help businesses build, manage, and orchestrate AI agents across Adobe and third-party ecosystems

Adobe has announced two new AI agents for product support and data insights, to help businesses build, manage, and orchestrate AI agents across Adobe and third-party ecosystems.

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Product Support Agent provides an interactive way to troubleshoot, diagnose and escalate issues. The agent gathers contextual data from the environment such as logs, metadata, user session details, and more and pre-fills the support case, which the user can review before submitting, addressing operational roadblocks that can interrupt workflows.

“Troubleshooting application issues and managing support tickets, can be time-consuming and distract from core responsibilities as they often involve cross-functional inputs and collaboration, and can mean tracking down fixes that require navigating complex workflows and technical documentation, distracting them from core responsibilities,” said Adobe in a press release, adding that users can get real-time status updates for of any open ticket directly through the AI Assistant interface.

Adobe also announced Data Insights Agent, the first agent built on the Adobe Experience Platform Agent Orchestrator that allows users to query data directly using natural language to build the visualisation in the Analysis Workspace within Adobe Customer Journey Analysis.

“Adobe’s Data Insights Agent will be a major unlock for our organization, shortening the time it takes to find and deliver actionable insights. By streamlining time-intensive workflows, from reporting to forecasting, we can ensure that every stakeholder has timely data to drive initiatives that enhance customer satisfaction,” said Lokesh Alluri, digital and marketing analytics manager, Lenovo.

Published on June 9, 2025 06:11

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