2010 to 2020
digital marketing
Indian brands taking a more mature digital approach in marketing: Google-BCG study
As Indian brands begin to responsibly manage data, automate media buying and messaging, a new study has noticed six percent of Indian brands were ...
Dealing with fake influencers
Rising fraud has led to the loss of ad dollars and compromised brand safety
Other
A must-have strategy for marketers
Emerging out of a cloud of distrust and scandals, influencer marketing is entering a golden age
When a brand becomes anti social
When a brand becomes anti social
Has cosmetic brand LUSH done the right thing by quitting its social media accounts?
Digital spend by political parties may double this election ...
Digital spend by political parties may double this election ...
Online advertising expenditure by political parties is likely to double to Rs 400-500 crore this Lok Sabha ...
Indian Airlines: A glorious innings that gave India wings
The airline had a rich past, much of which has faded out of public memory
Air India: A mighty maharaja who once ruled the skies
Recalling the history of Air India leaves one with sadness and a sense of nostalgia, says Ashwini Phadnis
Tracking Deals
SuperMoney raises ₹7 cr from Unitus SuperMoney, a fintech platform that caters to the gig economy and ...
Lightbox leads ₹230-crore Series C round in Waycool
WayCool Foods has raised about ₹230 crore ($32 million) in a combination of equity and debt in a Series C ...
Three ELSS funds for tax-saving in FY20
These have outperformed broader market indices and funds in equity diversified categories
Insurance uncovered
I am looking for a term insurance policy with low premium and best claim settlement history. I already have a ...
How to safeguard shares pledged with brokers
Here are 10 caveats that help you protect assets pledged with brokers and DPs
Day Trading Guide for February 19, 2020
₹1213 • HDFC Bank S1S2R1R2COMMENT 1200118512261240 Consider initiating fresh long positions with a fixed ...
Here comes the young
Mumbai’s CIMA Art Mela — the first to be held in the city — gave emerging artists a platform to connect with ...
Sea Change
Sea level rise is no longer a distant warning, but a clear and present danger. As species disappear and ...
Expelliarmus, piracy!
Bloomsbury founder Nigel Newton on surviving book piracy in India, choosing authors and his favourite titles
Krishna Baldev Vaid: Remembering his restless pen
Krishna Baldev Vaid, famous for ‘breaking rules and not winning awards’, was a towering figure in Hindi ...
Budget takeaways: How are consumer needs going to change?
In a fluid economic situation, marketers need to zoom in on new pockets of growth
Soon information is going to go completely invisible: CEO of Samsung STAR Labs
Pranav Mistry of Samsung STAR Labs on AI and the positive power of data
Quick wrap
Carmesi’s Insta campaignBiodegradable sanitary napkin brand Carmesi has just launched an awareness campaign, ...
Takeaways for marketers from CES 2020
The big P-word — privacy — and other dominating consumer themes from the global stage of innovation
Is ‘tax terrorism’ for real?
Arrests and imprisonment over tax offences have increasingly become commonplace, raising questions of official ...
The resolution of ballooning tax arrears
Dispute settlement schemes are expected to clear the litigation backlog and ramp up revenues
More compliance does not mean tax terrorism: Gopal Krishna Agarwal
Neither the Union Budget nor Prime Minister Narendra Modi’s subsequent assertion about there being no cause ...
It is corruption as usual in Tirupur
Two years have gone by since the implementation of the Goods and Services Tax (GST) in India. But with reports ...