Users of social networking site Facebook in India has grown to 65 million from a bare eight million two years ago, making it a strong platform for marketers.
The users’ base was about 50 million till August this year, indicating the penetration of this site both in urban and rural India.
Head of Facebook India Kirthiga Reddy said on-line advertisement spends in India was growing at 25 per cent year-on-year. “Our reach can be a strong platform for marketers,” she told mediapersons on the occasion of the inauguration of the company’s refurbished 66,000 sq ft office here today.
Without giving the advertisement revenues the company was generating in India, she said many top brands across sectors were logging on to Facebook to engage with their customers.
The company is now targeting small and medium enterprises, for which it had tied up with industry body FICCI a few months ago. “We are interacting with SMEs through the industry body on how they can build a presence on Facebook and engage with their customers,” Kirthiga said.