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The Kochi-based advertising communications company Salt Mango Tree has become the creative arm for Links Groupe France.
The Links Groupe will hold a controlling stake in the new entity and commence its India operations under The Links India, its newly formed Indian subsidiary. The share capital of the new entity is around Rs 1 crore.
The new company will be headquartered in Kochi with its corporate office in New Delhi.
Through the Indian subsidiary, the group is looking at becoming a marketing partner for businesses in the areas of insurance, banking and health. The company would also look at western companies, especially in France, who wish to communicate with Indian consumers.
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