The Kochi-based advertising communications company Salt Mango Tree has become the creative arm for Links Groupe France.
The Links Groupe will hold a controlling stake in the new entity and commence its India operations under The Links India, its newly formed Indian subsidiary. The share capital of the new entity is around Rs 1 crore.
The new company will be headquartered in Kochi with its corporate office in New Delhi.
Through the Indian subsidiary, the group is looking at becoming a marketing partner for businesses in the areas of insurance, banking and health. The company would also look at western companies, especially in France, who wish to communicate with Indian consumers.
Published on January 17, 2014
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