Quiz on well-known brands

Joy Bhattacharjya | Updated on January 15, 2018

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On this day in 1850, Henry Wells and Willam Fargo started American Express, originally a mail company. This week’s quiz is on the origin of some well-known brands.

Brand baaja

1 Which global consumer goods giant was started in 1837 by a candle-maker and a soap-maker who married sisters and were advised by their father-in-law to team up to make the sourcing of raw materials easier?

2 Former IOCL engineer Mahesh Gupta started his own business in 1988, mainly designing instruments to be used in the petroleum industry. However, when his son went down with jaundice in 1998, he decided to work on another product, which currently has around 40 per cent domestic market share in its category. Name the company.

3 The first paper mill of this extremely famous organisation was founded in 1865, near the town of Tampere in the former Russian Empire. However, the company was named after the town closest to the second mill. Name this company whose first model in its most famous category was the Mobira Senator in 1982?

4 Seabury Stanton’s going back on a verbal agreement in 1964 resulted in a takeover of his century-old textile manufacturing company. The person who took over made one of the most powerful organisations internationally, with no connection with the original product. Name the company, or the buyer.

5 Which iconic brand named after its founder was started by him after he became the official box-maker and packer for Empress Eugenie, Napoleon III’s wife?

6 The original logo of this international company was designed by the owner in 1868. There were four figures in that logo, which was later reduced to three to depict a modern family. Name the brand.

7 Which product got its name as its keys resembled the drupelets of a fruit of the rubus genre, in the Rosaceae family?

8 According to the founder, the original name — Foodiebay — didn’t have the zing they were looking for. The brand was renamed in 2010 with a play on a particular fruit. Name the brand.

9 Which Indian brand, started in the late 1960s, was named after a schoolgirl from the town of Ruppur in Gujarat?

10 Which product did German Maz Keith start manufacturing from whey, pomace and artificial sweeteners after supplies from the parent company stopped due to the outbreak of World War II?


1. Procter and Gamble (from William Procter and James Gamble). They married the Morris sisters

2. Kent RO, which manufactures water purifiers

3. Nokia

4. Berkshire Hathaway, taken over by Warren Buffett

5. Louis Vuitton; his son George designed its iconic logo in 1896

6. Nestlé, started by Henri Nestlé. The three fledglings in the original logo were reduced to two

7. The Blackberry, which released its first smartphone in 2003

8. Zomato, started by Deepinder Goyal in 2008, and currently operating in more than 20 countries

9. Nirma, named by Karsanbhai Patel after his daughter Nirupama

10. Fanta; the parent company was Coca Cola. Fanta was later adopted by Coca Cola as a global brand

Joy Bhattacharjya is a quizmaster and Project Director, FIFA U-17 World Cup

Follow Joy on Twitter @joybhattacharj

Published on March 17, 2017

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