Chocolate brand Cadbury which usually does great festival campaigns has rather lost the plot with its Raksha Bandhan ad this year. A gimmicky connected Rakhi – a Bluetooth enabled festive thread – that a sister ties on her brother and uses to track where he is, and a voice enabled note to remind him of his promise to spend time with her, is the storyline of the ad, which looks a bit staged.

Friends of all age groups

Gifts and cards company Archies takes a different tack with its Friendship Day digital campaign, which shows a young boy running out to play but the older kids push him away. That’s when his parents and other adults come forward to play with him. The campaign with the tagline 

Rousing beats                    

Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a powerful animated campaign to commemorate 75 years of India’s independence. The campaign 

Change the mood

Away from the festive and Independence Day themes, Spotify’s new ad campaign on how music has the power to change the mood really scores. With the tagline ‘Mood 

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