Marketing

OTT service bags India rights for major boxing event

| Updated on January 09, 2018 Published on August 24, 2017

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VEQTA, India’s only dedicated sports OTT service, has bagged the broadcasting rights for the fight between Floyd Mayweather and Conor McGregor, the biggest stars from the world of boxing and Mixed Martial Arts. The clash is set for this weekend.

VEQTA is the official broadcaster of the fight in India and will live-stream the fight only on its digital platforms VEQTA.in and its Android and IOS Apps. This will be the first global mega sports event to be OTT-first in India.

India currently has around 220-250 million smartphones. This figure is expected to touch more than 500 million by 2020. A press release says that with rising smartphone sales, falling data tariffs, 4G rollout and improvement in payment gateways, the OTT market is growing at a pace of 35-40 per cent year on year.

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Published on August 24, 2017
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