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Donating for a cause has become a tad easier with global ecommerce giant Amazon.in’s ‘Gift a Smile’ initiative. Consumers can choose and donate on the Website. Amit Agarwal, Vice-President and Country Manager, said the initiative has been built on the success of the company’s pilot project ‘Light Up a Child’s Diwali’ launched in October 2013. The company has tied up with 10 NGOs working in the area of child development, education and women empowerment.
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