Beljino eyes expansion in Karnataka, TN

Our Bureau Kochi | Updated on May 08, 2011

Beljino, a premium international brand of imported sanitary ware, plans to expand in Karnataka and Tamil Nadu and aims to become a national brand with a turnover of Rs 150 crore by 2015.

The company plans to set up a manufacturing unit in Tamil Nadu or Karnataka and is targeting a Rs 40 crore turnover in the current fiscal against last year's Rs 20 crore, Mr Agastin Abraham, Chairman and Managing Director, Beljino, said.

After reinforcing its presence in South India, the company intends to expand its footprint across India in a phased manner, he said, adding that they will also be exploring the potential of exporting products to West Asia , Bangladesh, Sri Lanka and Maldives.

Product display centre

He was here in connection with the opening of Beljino's first state-of-the-art product display centre in Kochi. The seven-year-old company will set up an extensive distribution network in Kerala . The brand has already become a market leader in the glass wash basin and mirror products category in the State . Its products include tempered glass wash basins, bowls and glass bricks, bathroom furniture and ceramic basins, among others. It has over 600 dealers at key locations in the South Indian market.

Beljino is manufactured in China by way of an exclusive manufacturing tie up. The plant follows world class standards in production processes and employs advanced technology and stringent quality control systems to ensure high standards in production.

DVMC Impex and Marketing Private Ltd, the parent company of Beljino, aims to make it a national brand in sanitary ware and bathroom accessories by 2015, and plans to open exclusive showrooms in Thiruvananthapuram, Kozhikode, Chennai, Bangalore, Coimbatore, Mysore and Kasaragod.

Published on May 08, 2011

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