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Ishani Sharma wanted a simple and elegant wedding, minus the extravagant spending. So, she and her fiancé did most of their shopping online — this not only helped them cut costs, but also allowed them to splurge on a dream vacation in Europe.
Convenient medium
For those looking to avoid the crowds and frenzy associated with the wedding season, the online store is fast becoming a convenient medium to meticulously plan one’s entire wedding ensemble, says Manu K. Jain, Co-founder, Jabong.com.
While consumers still prefer to walk into their favourite store to pick their main wedding saree or sherwani, for all else there is the Internet.
There is a huge demand online for associated functions: lehengas for Sangeet, fancy sarees, shirts and footwear for cocktail parties and even honeymoon outfits.
Jewellery too is witnessing a lot of traction, say e-retailers.
Myntra, for instance, has tied up with jewellery brand Gitanjali to launch an exclusive bridal jewellery collection. “Currently, we see 12-15 transactions per day in fine jewellery; this is expected to grow in the coming days,” says Ganesh Subramanian, Chief Merchandising Officer, Myntra.
Friends and folks are also using the online medium to buy gifts for the bride and groom, says Aasheesh Mediratta, Director, Sales, Fashionandyou.
With the wedding season just round the corner, it is raining deals and discounts online. For instance, Fashionandyou has created a separate ‘Wedding’ section on its site with discounts of 40-60 per cent on beauty items, lingerie and footwear.
Shop for nine items on this site and get a designer Satya Paul clutch for Rs 1,995, it says.
“We see wedding buyers contributing 15-20 per cent of daily sales during the next month or so,” says Mediratta.
“The trend is catching up in small towns such as Ambala too.”
Snapdeal.com’s sales have grown 20 per cent over the last month on the back of wedding buying. “In the next two months, we expect a 30-40 per cent spurt in sales,” says Amit Maheshwari, VP – Fashion Merchandising, Snapdeal
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