The Competition Commission of India has imposed a penalty of ₹2.4 crore on real estate firm DLF for its failure to comply with the regulators’ directions to cease and desist from unfair trade practices.

The CCI also said that said that “continued non-compliance” would elicit a penalty of ₹1 lakh every day.

In its order, the CCI said, “it is alleged by the applicant that inspite of the cease and desist order passed by the Commission, it is imposing abusive clauses of the agreement upon the allottees which is clearly in contravention of the order of the Commission and the Tribunal.”

CCI said that it is further alleged that such actions are in wilful, blatant and deliberate contravention of the Act.

The Commission was acting on a complaint filed by Magnolia Flat Owners Association and one Rahul Kapoor regarding demand letters issued to them by DLF under the garb of super area

The complaint was filed against DLF Universal Ltd, Haryana Urban Development Authority and the Director Town and Country Planning, Haryana. After looking into the matter, CCI found that DLF had contravened its order, dated January 31, 2012 by issuing the impugned demand letters dated November 28, 2012

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