Direct-to-Home (DTH) operator Dish TV reduced its net losses for the December quarter aided by an increase in its average revenue per user and better product mix.

The company reported a net loss of Rs 44.3 crore on revenue of Rs 375 crore for the latest quarter as against a net loss of Rs 76.22 crore on revenues of Rs 278.5 crore in the corresponding quarter last year.

The company added 1.1 million new subscribers during the quarter increasing its gross customer base to 9.4 million. Despite the record new subscriber addition, the company managed to increase ARPU to 142 from Rs 139 in the previous quarter. Shares of Dish TV gained four per cent to close at Rs 60.95 on the BSE on Friday.

“Price hike across two popular packs announced towards the end of quarter along with strategic marketing initiatives resulted in our package mix getting favourably skewed towards higher value packs,” said Mr Jawahar Goel, Managing Director, Dish TV.

Despite a brilliant subscriber growth and marginal increase in subscriber acquisition costs, operating profit margins reached a new high of 18.2 per cent from 16.2 per cent in the September quarter.

comment COMMENT NOW