Etisalat Zantel, one of the fastest growing telecom operators in Tanzania, has selected Flytxt for its subscriber engagement initiative.

Flytxt is a technology leader in mobile marketing and campaign management, and has a development centre in Technopark here.

The mobile campaign management platform with advanced analytics capabilities will enable Zantel to provide right offers to the right subscribers at the right time, a spokesperson for FlyTxt said here.

At the same time, the platform will enhance customer experience by ensuring that the privacy preferences of the subscribers are strictly maintained.

The ability of the platform to manage closed loop marketing campaigns with automated reward provisioning generates maximum conversion and optimises return on investment (ROI) on marketing offers.

Flytxt's marketing consulting service further enhances the capability of designing and managing high-ROI marketing campaigns.

Mr Ahmed Mokhles, Chief Commercial Officer of Zantel and Senior Vice-President, Etisalat Group, said Flytxt was selected not just for the matured technology but also for its consulting capabilities and proven global expertise in successfully managing a wide variety of mobile campaigns.

Speaking on the partnership, Dr Vinod Vasudevan, Chief Executive Officer, Flytxt, said it was an extremely exciting to be part of Tanzania's mobile growth story along with Zantel.

“Our technology is designed to enhance marketer's efficiency and allow them to be more creative and innovative in their mobile campaigns.

>vinson@thehindu.co.in

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