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Gulf Oil Corporation, a Hinduja Group company, has announced their alliance with Chennai Super Kings as the official team partner for the upcoming IPL tournament.
This is a continuation of its association with IPL over the past two years. It is a part of the brand's increased focus on youth through sports marketing including cricket and motorsport to augment its market share in India, a company release said.
Chennai Super Kings, the IPL-III champions and 2010 Champions League winners, has been consistent performers across all the IPL seasons under the leadership of M.S. Dhoni.
Chennai Super Kings has been rated as the “most valuable team” in Indian Premier League (IPL). The partnership will entail a series of marketing activations and advertising campaigns to promote the brand's values.
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