Indola Professional, the professional cosmetics division of Henkel Adhesives and part of the diversified German major Henkel Group, on Wednesday announced the launch of the new cosmetic hair brand in South and outlined plans to partner with professional salons in the country to enhance their business.

“We are going pan-India in a phased manner and expect to cover all metros and at least 35 major towns across the country by December. The professional salon segment is largely untapped and we are looking to penetrate this market not just by marketing these products but also training people through studios,” Mr Ravi Bhatnagar, Head Sales and Marketing, Indola of Henkel, said.

Addressing a press conference here today, Mr Bhatnagar said the hair cosmetic market is estimated at Rs 400 core and growing at a healthy pace. Indola, a global brand of Henkel is seeking to address this market directly through a large network of salons.

After launch of the product in some select markets in the western and northern regions, the company is set for pan-India presence by the year end and targeting youth.

Joins hands with NGO Akshara

Indola announced it has joined hands with Akshara, an NGO working in the field of women empowerment and announced that it will contribute Re 1 per unit from the proceeds of its colour tubes sales.

Former Miss India World 2007, Ms Sarah Jane Dias, the brand ambassador representing Akshara, said, “This gesture will help take up the cause of women’s empowerment. Every contribution matters for us.”

comment COMMENT NOW